Brand and Event Protection Programs

DNA Technologies are able to structure a Brand Protection Program for companies that wish to protect their hard earned brand recognition from being devalued by counterfeit product, or markets eroded by diverted genuine product entering the wrong distribution systems and robbing them of valuable inventory and profit.
We also are able to supply complete "Turn-Key" programs for Event Merchandising where professional counterfeiters target this window of opportunity to sell their products in direct competition to authorized licensed product. With the sometimes very short selling opportunity, there is a real need to be able to instantly verify the authenticity of the products on sale so that appropriate action can be taken.
DNA Technologies with our patented and proprietary technology using the DNA Matrix SmartMark and our Electronic Scanners can supply the low cost answers for these situations.

Key Benefits

• Proprietary technology using DNA gene segments and Optical Taggants

• Low cost solution that can be applied in normal production processes

• Controlled release of security marks to companies or licensees

• Instantly verify marks with small Electronic scanners

• Strategic liaison with professional field investigators for detection of counterfeit products

• Constant marketplace monitoring for compliance by licensees and audit reporting to licensors

• Complete structured package to suit the individual requirements

Reference Accounts

• Supplier of Merchandise protection for the Sydney 2000 Olympic Games

• Current supplier of Merchandise protection to the committee for the Centenary of Federation