Apparel and Accessories Protection

The high volume Apparel and Accessories market are particularly hard hit by counterfeiters in their efforts to make a buck at the expense of dedicated companies that have worked hard at developing Brand recognition for their products.
Traditional methods of identifying a companies products are being undermined by changes in modern technology and manufacture where duplication is simplified. Compounding this is the opening up of world markets that allow access into countries of unauthorized products to the detriment of the original supplier or licensed distributor.
This merchandise can be authenticated and even individually coded with the DNA Matrix SmartMark so that it can be tracked at all times in the distribution system and importantly, be verified from counterfeit product in an instant by our Electronic Scanners.

Key Benefits

• Proprietary technology using DNA gene segments and Optical Taggants

• Low cost solution that can be applied in normal production processes

• Controlled release of security marks to companies or licensed manufacturers

• Instantly verify marks with small Electronic scanners

• Strategic liaison with professional field investigators for detection of counterfeit products

• Ability to value add to the products by marketing the inclusion of a well known celebrity or athlete's DNA as part of the program

• Complete structured package to suit the individual requirements

Attachment Methods

Woven Tags

Apparel neck tags manufactured to include the DNA Matrix SmartMark as a cover or visible authentication

Swing Tags

Clothing swing tags printed with the DNA Matrix SmartMark for instant verification by field operatives checking retail locations

Security Tags

DNA Security marked sacrificial stickers for all products not suited to the above items