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Technologies |
"The 21st Century Solution to Counterfeiting, Forgery & Diversion" |
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(Australia) Pty Ltd |
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DNA
TECHNOLOGY BREAKTHROUGH
SAFEGUARDS FOR TOP AUSTRALIAN WINEThe world’s first security system made for wine from wine itself has been developed in Australia in a bid to prevent theft and counterfeiting of premium wines across the globe. This innovation will benefit UK wine drinkers who are the world’s biggest consumers of Australian wines, and is good news for Eileen Hardy Shiraz fans, the first wine to benefit from the new technology. The breakthrough, announced today by leading Australian wine company BRL Hardy Wine Company Ltd, producers of the number one UK retail wine brand Hardys, coincides with calls for greater wine industry security following an increase incidents of counterfeit and fraud activity. The technique involves the use of DNA from 100 year old grapevines grown at the Hardys McLaren Vale vineyard in South Australia. The vine DNA is then impregnated into a complex spectral printing ink and applied to a specially designed tamperproof neck label that seals the product, preventing the easy replacement of the capsule and cork. The Spectral signature of light from the ink can be measured by an electronic hand held scanner and the ink itself tested for presence of the vine DNA to ensure product authenticity. If a bottle is counterfeit or has been tampered with in anyway it can be easily detected offering customer reassurance and peace of mind. The newly released 1998 vintage of BRL Hardy Wine Company’s most prestigious wine, Eileen Hardy Shiraz, will be the first wine to carry this new DNA label technology. Security measures to authenticate stock will include random and pre-sale checks at auction houses and at wine retailers. Individual customer enquiries will be investigated on request. This new technology is the result of extensive research by BRL Hardy Wine Company and was developed in conjunction with Australian companies Collotype Labels and DNA Technologies (Australia). The international wine industry has spent millions of dollars investing in security measures with limited success. BRL Hardy Wine Company believes the vine DNA coding technique provides the industry with state-of-the-art technology that will lead the way in protecting the authenticity of premium wines. “We believe that this industry leading initiative will be welcomed by all and give further assurance to the consumer. Wine has become a very popular investment stock and this development will ensure that we eliminate the risk of fraud and counterfeiting in our industry,” BRL Hardy Europe’s Chief Executive Christopher Carson said today. Ends
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