Counterfeit and Brand Protection for the 21st Century
DNA
Technologies Patented Product was selected to provide the official security mark
for licensed product identification and
authentication to the Sydney 2000 Olympic Games. DNA’s Matrix
Process was selected among the most advanced, secure and cost effective
anti-counterfeit and anti-diversion technologies on the market today.
The
Sydney 2000 Olympic Games hopes to be the most counterfeit-free games in
history. Unofficial merchandise and
the irate customers who find themselves victims of these counterfeit scams will
be minimized thanks to SOCOG’s brand protection initiatives in conjunction
with DNA Technologies.