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Technologies |
"The 21st Century Solution to Counterfeiting, Forgery & Diversion" |
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(Australia) Pty Ltd |
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DNA TO PROTECT OLYMPIC PRODUCTS
An Australian company has
taken the lead in the fight against counterfeit products. DNA Technologies (Australia) Pty Ltd is pleased to
announce its recent appointment as an official licensee for Product Security,
Reporting, Policing and Research service for the Sydney 2000 Olympic Games.
Its unique identification system ensures that fake or counterfeit
Sydney 2000 Olympic Games products are easily detected. Penny Baker, General Manager, Marketing and Image for
the Sydney Organising Committee for the Olympic Games (SOCOG) said: “Licensees are committed to aggressive guaranteed revenue to SOCOG for
the rights to produce goods carrying the SOCOG and SPOC intellectual property.
The agreement with DNA Technologies will assist in the protection of
licensees products from counterfeit goods manufacturers up to and including the
2000 Olympic and Paralympic Games”. This unique system developed by DNA Technologies uses DNA
gene segments in combination with optical taggants
in an ink based matrix.
The material is applied by dedicated security printers and is detected by
the company’s hand held scanners. Authentication
in the retail store is a simple process and can lead to a quick conviction of
counterfeiters as DNA, along with fingerprinting, is recognized in a court of
law. Mr. Bruce Chapman, Chairman of DNA Technologies
(Australia) and former Managing Director of 3M Far East and Chairman of 3M
Australia, said that the SOCOG relationship was a world first and a major step
forward in providing a very simple and cost effective means to protect against
counterfeits. He also said that the
company’s family of products included a DNA gene pen whose ink could contain
the DNA of any person. When used
for signing collectibles, it not only provides a means of authentication but
significantly enhances the value of the product. Recently, another world wide first was created when Dawn
Fraser’s DNA was applied to a series of badges denoting her Olympic successes. The CEO of DNA Technologies (Australia), Mr. Ron
Taylor, said that the company’s plans for research and expanded manufacturing
are well advanced. He expects the
technology to rapidly expand to international markets. For More Information Contact: |
Send mail to
DNAAus@dnatecaus.com with
questions or comments about this web site.
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