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Technologies |
"The 21st Century Solution to Counterfeiting, Forgery & Diversion" |
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(Australia) Pty Ltd |
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DNA a Games Suretyby Lou Robson of the Brisbane Sunday Mail - 15 Nov 98Olympic Games enthusiasts will soon be able to get a little closer to the sports heroes they love. In fact they'll be able to get much closer. In a revolutionary plan to ward off counterfeit Olympic merchandise, Games organisers will implant DNA strands from a former Olympic champion into memorabilia such as T-shirts. The DNA from the mouth of a well-known Australian athlete who's name has not been released, will be reproduced, coated with a lacquer and included in the tags, dies, labels and stickers of Games merchandise. The DNA will also be mixed with ingredients to make it detectable to special scanners designed to eradicate counterfeit Games merchandise. The Sydney Organising Committee for the Olympic Games, which developed the world-first with Australian company DNA Technologies, last year launched Olympic pins with DNA imprints from two former Olympians. The pins, in sets of five and featuring highlights from the career of Dawn Fraser and Murray Rose, have attracted a lot of attention, selling for up to $200 a set. A spokesperson for the Flagship Olympic Shop in Sydney said people had been flying into Australia to get the limited-edition pins, which were quickly selling out. "Americans are really impressed with the pins and love the authenticity of the DNA" she said. "People have told me they detoured to Australia just to get some of the pins and take them home" DNA Technology spokesman Ron Taylor said there was no way the DNA could be replicated. He said claims athletes could be cloned from the DNA strands in merchandise were unfounded. "You can never clone the person back from our marks" he said. "To reverse the engineering....... It's not viable." For More Information Contact: |
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