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Technologies |
"The 21st Century Solution to Counterfeiting, Forgery & Diversion" |
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(Australia) Pty Ltd |
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CENTENARY
OF FEDERATION MERCHANDISE PROTECTION PROGRAM
Australian company builds on Olympic success in fight against counterfeiting, diversion and forgery. The
recent announcement by the National Council for the Centenary of Federation that
DNA Technologies (Australia) Pty Ltd would be responsible for safeguarding the
authenticity of products marketed for the Centenary of Federation celebrations
prior to and during the Year 2001, builds on their earlier success with the
Sydney 2000 Olympic Games. Typically
events such as this can experience up to 40% of all merchandise being
counterfeited, leading to serious losses for the licensees and the event
organizes, as well as the public being duped into purchasing inferior
memorabilia of the event. Not so in
the Sydney 2000 Olympic where the incidence of counterfeiting was less than
0.5%. In
2001 it will be 100 years since six separate British colonies joined together to
become the Commonwealth of Australia. Throughout the year, across the nation,
there will be a vast array of celebrations and commemorative events. This
milestone year will be one to remember. Australians and international visitors
alike will be looking for permanent mementos of our 100th birthday. The National Council for the Centenary of Federation has endorsed an exciting range of official merchandise, which will be available from licensed suppliers. This merchandise will be protected by DNA Technologies (Australia) DNA Matrix SmartMark. The development and patenting of anti-counterfeiting
technologies employing DNA gene segments, in
combination with unique optical and biological labels (the DNA matrix), creates
a code for authentication marking that cannot be refuted and is admissible as
evidence in court. The
Managing Director of DNA Technologies (Australia) Pty Ltd, Ron Taylor, said,
“DNA means authenticity for manufactured articles”.
“We look forward to implementing as successful at operation in
conjunction with TMIS (Trade Mark Investigation Services) field operatives to
protect licensees and the public from unlicensed product” he added. For More Information Contact: |
Send mail to
DNAAus@dnatecaus.com with
questions or comments about this web site.
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