About DNA Technologies (Aust)
DNA Technologies (Australia) Pty Ltd was created to address the growing need to address the worldwide problem of counterfeiting of brand name products.
To become the pre-eminent provider of Anti-Counterfeiting, Anti- Divergent security products world wide using the latest high-tech authentication technologies.
DNA Technologies (Australia) Pty Ltd is a privately held company specialising in the supply of authentication marks for use in Brand Protection Programs, detection of counterfeit products, tracking of divergent products, authentication of art and memorabilia, documents and currencies.
These authentication markings are created by the inclusion of unique segments of DNA into inks, dyes, resins etc. so that they can be applied to a variety of product substrates in a commercial production process to mark, track or verify those products.
The company is capable of supplying small numbers of mark to protect individual or limited run artwork or memorabilia, or large production runs in the hundreds of millions. It also has the infrastructure and strategic alliances to provide complete turn key Brand Protection Programs.
DNA Technologies Patented Product was selected to provide the official security mark for licensed product identification and authentication to the Sydney Olympic Games. DNA Matrix SmartMark was selected among the most advanced, secure and cost effective anti-counterfeiting and anti- diversion technologies on the market today. The company was also selected to provide the Brand Protection Program for the National Council for the Centenary of Federation.
Fashion garments are prime targets for counterfeiters.
The ability to instantly verify genuine product from fakes can maintain brand owners profits.